Luke Simmons
Design Director • Team Leader• Identity, Packaging & Digital Content Specialist •
Left brain and right brain unite! I’m a creative who loves working to make sure a design is not just a pretty picture, but carries the brand message through intuitive direction, careful choices of movement, composition, colour and typography.
Trained as a graphic designer and experienced as a technical designer for digital and printed content, I bridge the gap between marketing and production. Leading teams to simplify design tasks through problem-solving techniques, like finding the right piece of the puzzle. The product designer in me strives for the ‘less is more’ mentality, but the branding designer in me ensures that every design has personality and soul.